LUVMUD is a benefit 5k mud race with obstacles and a mud pit. The race supports Habitat for Hope, a non-profit organization that is a committed group of volunteers and staff who work to form community around families who have traveled to the mid-south to receive medical care for their children.
HFH exists to support, serve, and care for families facing the serious or long-term illness of a child.
How did LUVMUD come together?
LUVMUD was the brainchild of Jason Weeks, Tucker Davis and Mark Horrocks- they felt we should do something different -not just a normal 5k race. We began to dream about a race, obstacles and MUD. As we began to plan and think through the event we decided to make a mini-festival out of it. We contacted Shelby Farms Parkin Memphis, TN and they were willing to join the fun as long as we didn’t make too much of a mess.
Our goal for 2010: 300 runners – if we were REALLY lucky, maybe close to 500 runners. We figured we’d add live music, some fun for the kids and we might get 500-750 people to come out.
In 2010 we had over 875 runners and over 2000 people in attendance in 2 days.
In 2011 we had over 1200 runners and over 3000 people in attendance
The response was HUGE!
We received incredible press coverage in the Commercial Appeal. We followed Facebook feeds and flickr photo albums, and discovered they were full of LUVMUD comments and pictures. We knew we had something very special here in Memphis, TN.
We are looking toward bigger and better things for 2012
Commercial Appeal Gallery : 2010 Photo Coverage Online photo Album
2011 Photo Coverage Online Photo Album
Commercial Appeal Video: